PTA-approved number; instant replies in English or Urdu.
Send your scratch code to our PTA-approved WhatsApp number. Instant response, 24/7, in English or Urdu.
Protect Your Brand's Reputation
Security labels and serialized codes that help customers verify instantly.
See How It Works
Scratch, Scan, Verify
Scratch the code or scan the QR - then send via SMS or WhatsApp for instant authentication.
See How It Works
Five Ways to Verify
SMS, WhatsApp, QR code, web portal, or mobile app - get an instant authenticity response.
Request a DemoEnterprise authentication
Protect Your Brand. Authenticate Every Product.
Muhafaz combines advanced security printing with real-time WhatsApp verification ? so your customers always know they have the genuine article.
0
Years experience
0
Verification channels
0
Security features
0
Enterprise clients
99.9%
Uptime target
What is Muhafaz?
Muhafaz is Pakistan's leading product authentication platform. Each product unit receives a tamper-evident security sticker with a unique hidden scratch code. When a customer wants to verify authenticity, they simply scratch the panel and send the code to our WhatsApp number ? or use SMS, our website, mobile app, or email. Within seconds, they receive a clear, branded response: genuine, already verified, or counterfeit.
Every year, billions of rupees in genuine sales are lost to counterfeit products. Your customers deserve to trust what they buy. Your brand deserves to be protected. Muhafaz gives you both ? without disrupting your production line.
Sticker anatomy
Every label is designed and printed in our exclusive in-house facility, then tied to your verification programme.
- • Immutable printed background
- • Unique serial number
- • Scratch-off verification code
- • Serialized QR code
- • Brand logo zone
Verification gateway
SMS Gateway App — authenticate from any phone
Text the code to our shortcode — works on any mobile phone, no smartphone required. Our SMS gateway routes every inbound code through the same encrypted verification engine that powers WhatsApp — delivering instant, branded replies on the channel mass-market customers already trust.
Works on any phone — no smartphone required. Ideal for pharma, FMCG, and rural markets where feature phones still dominate.
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PTA-registered shortcode
Compliant masking and carrier routing
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Any mobile device
No app download or smartphone needed
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Instant responses
Genuine, used, or alert in seconds
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English & Urdu
Localized replies for every market
Muhafaz Verify
SMS Gateway · Shortcode
Today
MHFZ-8K2P4Q
Delivered
✓ Genuine product
This code is authentic. First verification for batch #PK-2026-041. Thank you for choosing Muhafaz.
Reply STOP to opt out
MHFZ-8K2P4Q
Delivered
⚠ Already verified
This code was checked earlier. If you did not verify it, contact the brand — it may be a duplicate unit.
Text your scratch code…
Consumer sends code
Gateway routes & verifies
Branded SMS reply
Omnichannel verify
Authentication channels
Consumers verify on the channel they already use — messengers, SMS, web, app, or email. One encrypted scratch code, instant branded responses everywhere.
8
Channels
24/7
Instant
1
Scratch code
SMS
Works on any phone — no smartphone required.
Text the code to our shortcode — works on any mobile phone, no smartphone required.
Website
Batch metadata and brand storytelling after code entry.
Enter the code at our verification portal for batch details and brand messaging.
Mobile App
QR scan, warranty flows, and distributor tools.
Scan QR or type the scratch code for full product history and warranty activation.
Certificate-style responses for B2B.
Send the code to our verification address for an automated authentication certificate.
Facebook Messenger
Bot replies via the brand's Facebook Page.
Message the brand's verified Facebook Page — consumers verify without leaving the app they already use.
Instagram DM
Direct Message verification for social-first brands.
Verify through Instagram Direct — built for beauty, fashion, and creator-led brands.
Telegram
Fast bot-based checks for mobile-first audiences.
Send the scratch code to a branded Telegram bot for instant chat-based verification.
Sector playbook
Industry solutions built for your supply chain
Every vertical faces different counterfeit risks. Muhafaz pairs in-house security stickers with instant verification — tailored playbooks for pharma, FMCG, electronics, and more.
7+
Verticals
24/7
Verify
1
Scratch flow
01
Cosmetics & Beauty
Beauty and personal-care brands sell on trust - instantly damaged when customers receive fake creams, serums, or colour…
Sector brief
cosmetics-beauty
02
Pharmaceuticals
Pharmaceutical brands carry the highest stakes - counterfeit medicines put patient safety at risk and expose manufactur…
Sector brief
pharmaceuticals
03
Consumer goods
Fast-moving consumer brands compete on shelf presence and price - both eroded when grey-market stock, relabelled expiry…
Sector brief
fmcg
04
Electronics
Electronics brands lose warranty revenue and customer loyalty when fake accessories, cloned devices, and non-genuine sp…
Sector brief
electronics
05
Automotive Parts
Automotive supply chains span OEMs, distributors, and independent workshops - each link a potential entry point for cou…
Sector brief
automotive-parts
06
Fashion & Apparel
Premium and streetwear brands invest heavily in design and positioning - then watch replicas flood bazaars and social f…
Sector brief
fashion-apparel
07
Agriculture
Farmers stake entire seasons on inputs - seeds, fertilisers, and crop-protection products - that must perform as labell…
Sector brief
agriculture
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Client proof
Trusted by brands protecting real products
From FMCG and cosmetics to cables and pharma — enterprise teams rely on Muhafaz for in-house security printing and instant verification their customers already understand.
3+
Client voices
5★
Avg rating
24/7
Verify
Brands on the platform
Poonia Brothers
Ultra Tech Cables
Olivia Cosmetics
Muhafaz gave our customers a simple way to trust every unit. Support from Muhafaz was excellent.
Operations Director
Poonia Brothers
We finally have visibility into grey-market attempts. The WhatsApp flow just works.
Supply Chain Lead
Ultra Tech Cables
Our retail partners love the instant authenticity message ? no training required.
Brand Manager
Olivia Cosmetics
Why teams choose Muhafaz
Exclusive in-house sticker facility
Ultracoat-backed technologies
PTA-approved communications
ISO-ready processes