Consumer goods
Fast-moving consumer brands compete on shelf presence and price - both eroded when grey-market stock, relabelled expiry dates, or outright fakes reach retailers and households. Muhafaz helps consumer-goods teams prove authenticity at the moment of purchase.
Challenge
Parallel imports, counterfeit packs, and diverted genuine goods undermine trade terms, promotion ROI, and consumer trust. Without a simple verify step, shoppers cannot distinguish official stock from look-alike copies on the shelf.
Muhafaz solution
Every SKU receives a Muhafaz security sticker with a hidden scratch code and optional QR, printed in-house to your brand standards. Consumers verify via WhatsApp in seconds - no app download - while your dashboard captures scan volume, geography, and duplicate-use alerts.
Use cases & benefits
- Unit- or shrink-wrap labels on food, beverages, and household goods
- Retail counter verification during peak promotional periods
- Trade-marketing proof that incentive stock reached target outlets
- Expiry and batch confirmation for sensitive consumables
- National rollout with regional scan heatmaps for diversion control