Cosmetics & Beauty
Beauty and personal-care brands sell on trust - instantly damaged when customers receive fake creams, serums, or colour cosmetics that cause irritation or simply do not work. Muhafaz protects cosmetics lines from counterfeits and grey-market diversion with tamper-evident labels consumers can verify in seconds.
Challenge
Counterfeit skincare and makeup circulate through informal channels, online marketplaces, and parallel imports. Fake formulations may contain harmful ingredients, while diverted genuine stock undermines pricing, trade terms, and brand reputation.
Muhafaz solution
Muhafaz supplies serialized scratch-code stickers designed and printed in our exclusive in-house facility, applied to primary packaging or unit cartons. Shoppers scratch the panel and send the code via PTA-approved WhatsApp - or SMS, web, or app - for an instant genuine, duplicate-use, or alert response.
Use cases & benefits
- Primary-pack authentication for creams, serums, and colour cosmetics
- In-store verification at pharmacies and beauty retailers
- Campaigns linking verified purchases to loyalty or sampling programs
- Social-commerce protection when products are sold via Instagram and marketplaces
- Export-market grey-market detection through geo-based scan analytics